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BIG BROTHER PUBLICITY FOR VIRGIN GAMES
Virgin Bets campaign aimed at online gamblers
Virgin Games has harnessed the marketing power of the UK television reality series Big Brother 8 (BB8) sponsored by Virgin Media to launch an online advertising campaign that will publicise its Internet betting service, Virgin Bets.com.
The advertising deal will see a string of Big Brother related video bets streamed on Virgin Media�s website for the length of the current show. The advertising campaign will star magician Pete Firman, of Channel 4�s Dirty Tricks, playing out betting markets that relate to BB8 and its weekly round of evictions.
Josh Morris, Commercial Director of Virgin Games, said: �Virgin Bets is all about fun and entertainment, so we wanted to make our Big Brother campaign as entertaining and light hearted as possible.�
�It�s an ambitious project as the ads need to be signed off within an extremely tight time-frame each week, however we were keen to ensure the video content was up-to-date as possible in order to resonate with Big Brother fans and keep things fresh.�
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