According to the London advertising agency Initiative, the company is putting its money down that this will be the case, launching a GBP 1 million advertising campaign aimed at attracting casino and bingo players to its online websites.
Campaigns under the banners �SuperCasino� and �Ditch the Dabber� have been designed by Initiative to include national poster and newspaper drives.
William Hill PR exec David Hood said: �The smoking ban will hit some types of traditional gambling harder than others. Casinos and Bingo Halls especially will take a hit, as you have to physically be in the premises to play.�
He added that in comparison, players don�t have to be in the betting shop to have a bet. �Punters quickly adapted to the ban in the Scotland and Ireland, and the evidence indicates that the disruption will be minimal in comparison to other leisure industries.�
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