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Big gambling groups to have accessto Betfair system
Orbis, a British subsidiary of the NDS group, has announced an exclusive deal with betting exchange Betfair to offer a brand new service that it claims will "revolutionise the sports betting industry."
The Betfair Interface model will allow major Orbis' clients named as Ladbrokes, Sky Bet, Victor Chandler, Tote, UK Betting PLC, Paddy Power, Blue Square, IGH, Globet, Littlewoods and Betway to seamlessly interact directly with the Betfair system, through a data feed accessing Betfair markets, prices and events.
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This unique alliance enables clients using the Orbis OpenBet platform the opportunity and ability to offer more competitive prices to their customers along with access to a broader range of events.
The only partnership of its kind, the deal between Orbis and Betfair is a landmark for the online gaming industry. The Orbis OpenBet system is deployed by many bookmakers and offers a complete gaming portfolio solution that enables customers to bet via multiple channels and products from one single account, all processed through one back office.
David Loveday, Managing Director of Orbis commented: "This is a truly individual partnership. Our collaboration with Betfair will permit Orbis OpenBet customers to benefit from a ground breaking new service. This deal minimises risk for operators, with the ability to offer more competitive prices delivered via the Betfair Exchange."
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