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And Blackburn Rovers finds an online friend, too
The business partnership between Imperial E Club and West Ham United football club may have ended (see earlier InfoPowa reports) but the footballers have almost immediately signed up another online casino partner to take Imperial E's place.
West Ham United management today (Thursday) announced the selection of Pinnacle Casino.com and Blue Chip Games as the East London club's official online casino partners.
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In the exclusive three-year agreement running through the 2008/09 season, a devoted gaming section will be created on the club's homepage at WHUFC.com by Blue Chip Games allowing loyal Irons fans the opportunity to play all of their favourite casino games at Pinnacle Casino.com.
"We were keen to form an association with a respectable gaming operator that reflected the strong values our football club represents," said Scott Duxbury of West Ham United. "Pinnacle Casino is renowned for maintaining the highest levels of integrity with all payout levels independently audited, exciting game play and a safe and secure online gaming environment."
The sponsorship agreement also includes several marketing initiatives granting Pinnacle Casino advertising on the official website of West Ham United, match day programs and television interview backdrops as well as LED time during live matches at Upton Park. In addition, West Ham United has granted use of the Club's trademark, player names, images and photographs for promotional use worldwide.
"We're extremely pleased to have been chosen as the exclusive online casino partner for a club with a longstanding and proud tradition like West Ham United," said Keith Long of PinnacleCasino.com. "As a lifelong fan, I'm well aware of the devotion Irons fans have to West Ham, and believe the faith they have in the club will translate well into the branded casino games."
It is believed that Blackburn Rovers has signed a similar marketing agreement with Bet24.com.
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