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Top UK bookie selects the Openbet software platform
Totesport, one of Britains most respected bookmakers, has purchased the Orbis OpenBet integrated gaming software solution for the relaunch of its website, benefiting from a common e-wallet, a selection of fixed odds games and marketing modules built into the product.
Orbis Technology Ltd launched the new site this week, revealing that Totesport has adopted three of the Orbis OpenBet product modules: Sportsbook, Fixed Odds Games and Marketing. This combination offers highly flexible robust technology with powerful back office management tools, designed specifically for the gaming and betting industry, a company spokesman said.
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Via the OpenBet One Account, One Wallet module, all Totesports customer data is controlled and stored through a single back office, providing a singular view of vital marketing information including customer preferences, betting and playing patterns.
Orbis managing director David Loveday said: We are very glad to have built a partnership which such an established organisation as Totesport. This has been one of our largest initial implementation projects and we are extremely pleased with the achievements which have led to this successful integration. We look forward to continuing to build our relationship with the Tote and providing ongoing support through enabling technology as their business grows.
EGaming and Marketing Director of Totesport, Keith Oliver, said: This was a major project for the company and we are delighted to launch successfully and on time. The new system is all about giving our customers an enhanced betting experience and with the single account across our remote betting platform.
Orbis OpenBet presents seven distinct but compatible software modules that include Sportsbook, Casino, Rake Games, Fixed Odds Games, Exchange, Retail and Marketing. It enables operators to provide their customers the ability to bet and play across multiple products and platforms in a wide variety of languages and currencies, whilst offering a unique One Account, One Wallet solution.
Orbis is a subsidiary of the NDS Group plc.
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