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Sponsorship for Sharon Osbourne TV show
The UK's online gambling giant Gala Coral's bingo division is to sponsor ITVs new talk show Mrs Osbourne Presents hosted by TV personality and current X-Factor panelist Sharon Osbourne, according to an announcement this week.
The GBP 2 million deal showcases the Gala Bingo brand on 40 episodes of ITVs new flagship chat show through branded trailers, interactive features, online tie-ins and mobile interactive sponsorship bumpers.
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Kate Howe, Gala Coral Group marketing director says that the deal presents "a fantastic opportunity" for Gala Bingo.
Mrs Osbourne Presents is aimed at our bingo playing demographic and will reach existing Gala members as well as targeting potential new ones. Were extremely excited to be bringing the Gala Bingo brand to ITV, she said.
The talk show heralds a new era in television activity for both Sharon Osbourne, wife of the zany entertainer and former rock star Ozzie Osbourne, and Gala Coral as the E-Commerce division of the group prepares for the coming launch of its own TV package in Gala TV.
The company responsible for operating the new chat show, MediaVest Manchester, has also welcomed the collaboration, with Associate Broadcast Director Rebecca OMalley stating: Its great to match a programme with such a big personality allied to an exciting brand like Gala. Mrs Osbourne presents, with its mix of great entertainment and the chance to win big money, matches the Gala proposition perfectly.
The new talk show will air on ITV from August 29 to October 20 this year.
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