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Canadian provider will supply low-stakes games for Irish gambling group's online operations
Parlay Entertainment Inc. and Paddy Power plc, Ireland's largest betting and gaming company actioned an agreement this week which required the Canadian provider to add Parlay Bingo to Paddy Power's roster of online games.
Paddy Power Bingo has launched in co-operation with Parlay and turnkey operator, The Gaming Network. The game can be accessed through PaddyPower.com, or by going directly to PaddyPowerBingo.com.
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Since opening its doors in 1988, Paddy Power has grown to become the largest provider of fixed odds sports betting in Ireland. While the company specializes in small stakes, fixed odds sports betting, it also offers odds on a number of non-sporting and novelty markets. The addition of online bingo builds on Paddy Power's commitment to make low-stakes betting more entertaining and accessible.
"We're pleased to welcome Paddy Power to The Gaming Network and our family of branded bingo sites," said Fraser Quigan, Director of Sales for The Gaming Network. "Clearly, networks are the solution for big brands entering the online bingo space for the first time, giving their players instant access to large bingo jackpots and lively chat rooms."
Andrew Branscombe, Vice President of Sales for Parlay Entertainment, said, "Big-name gaming and entertainment brands are increasingly expressing interest in online bingo, and Paddy Power is certainly ahead of the curve."
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