AUSSIE BETFAIR ON THE LAUNCHPAD
Day One for online betting exchange is August 22

The Australian media are commenting extensively on the upcoming blast-off for Betfair's Australian operations following reports that the controversial online betting exchange will begin full local operations in Australia by the end of this month.

The reports say that the website will be shut down for about eight hours on August 22 for a final software upgrade before Betfair Australia launches its Hobart-based operation - a joint venture between Betfair UK and the Packer family's Publishing and Broadcasting Limited that was licensed on February 7. Betting to date has been on the UK site.

   
Joint venture director of corporate and business affairs Andrew Twaits said Betfair Australia would "start matching bets locally as soon as the system comes back on".

Betfair uses advanced technology to enable punters to choose their own odds and bet against one another. It is this practice that has divided the racing industry since Betfair applied for its Australian licence in Tasmania last year.

Opponents of the internet-based exchange have warned Betfair's practice of allowing punters to back horses to lose will threaten the integrity of racing. But the exchange has since won over one of its most vocal critics, gaining the go-ahead from Racing Victoria to operate a market on all Victorian races, including the Melbourne Cup.

Twaits said Betfair had been confident of winning support. "We said from day one we were confident of receiving approval if the application was judged on its merits," he said.

Betfair's multi-million dollar Hobart office now employs 63 full-time staff and Twaits said the business would easily reach its forecast 75 employees in its first year.
 
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