SMS GAMES FOR SPANISH TELECOMM

Iberian possibilities for soft games agreement

In an agreement that will enable Spanish and possibly other Latin markets to access its games, UK soft gaming company Million-2-1 has signed a new licence deal with Grupo Melflur.

The Spanish telecommunications company will allow Million-2-1 to offer its SMS games throughout Spain and Portugal for an initial contract period of a year. There are also plans for the agreement to be extended throughout South America, and for a TV partnership.

ames include Million-2-1s How Lo? and HowHot?. HowHot? is a new offering involving a treasure hunt with multiple prizes behind puzzles. Million-2-1 is aiming to take advantage of the continued growth in text messaging in the Spanish-speaking market.

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