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BINGO PARTNERSHIP FOR LADBROKES AND 2WAYTRAFFIC
Millionaire bingo could be a big hit
2waytraffic International has teamed up with the online games and betting company Ladbrokes for the exclusive launch of Who Wants To Be A Millionaire? branded online bingo.
The game will be featured as one of the three bingo rooms on Ladbrokes� bingo portal, Ladbrokes Bingo.com and has been designed to reflect all aspects of the popular Who Wants To Be A Millionaire?, combining traditional bingo game play with elements of the show�s format and mechanism. The voice of host Chris Tarrant stars as the bingo caller, and the game�s jackpot structure mirrors the Millionaire? money tree, allowing rewards for a greater number of players than the usual bingo jackpot structure.
Who Wants To Be A Millionaire? Bingo also features a chat room where users can interact between games as well as play free bonus games based on Fastest Finger First and the three Lifelines, reinforcing the Who Wants To Be A Millionaire? experience.
Selma Turajlic, the director of interactive media for 2waytraffic International, said: �I�m delighted to have created a strategic partnership with Ladbrokes which marries the growing popularity of online bingo with Millionaire�s instantly recognizable and phenomenally popular mechanic and format. It is further evidence of Millionaire�s versatility.�
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