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Some strange sounding brands, but it's all go and tons of fun at WooWorld
Microgaming's mobile casino associate, Spin3 has clinched an important deal with Singapore based entertainment content aggregator WooWorld, which has selected Spin3s play-for-fun SpinFone system to offer the first mobile gaming competition in Singapore.
Mobile gamers will be able to download WooWorlds WowBoss casino games via premium SMS and compete for the highest scores to win prizes like iPod Shuffles, digital cameras, Swatch watches and shopping vouchers.
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With gaming restrictions being relaxed, Asia-Pacific is expected to generate $2.7 billion annually in revenues. WowBoss offers a SpinFone suite of five exciting casino style games, including BlackJack, classic slots and Roulette - available for download on mobile devices. WooWorld and mobile operators will share revenues generated from downloads and player retention built into the SpinFone system.
WooWorld is always striving to offer innovative new products and services to the mobile consumer, said Victor Lim, CEO of WooWorld Pte Ltd. Spin3s SpinFone system, easy to use and deploy, has been integral to the smooth development of the first mobile casino games in Singapore. The rich graphics, intuitive game-play experience and exciting competition elements will ensure WowBoss is an instant hit.
Since its launch in January 2005, Spin3 has endeavored to enable more and more consumers around the world to enjoy a rich, easy to use mobile gaming experience, said Matti Zinder, CEO, Spin3. Asian consumers represent a large online gambling market, and we are bringing the same gaming experience on their mobile with our cooperation with WooWorld to offer the first mobile casino games.
According to analysts at Informa Telecoms & Media, the number of mobile gamblers will increase to 201.4 million globally in 2010 from 48.1 million today. In Asia-Pacific, the number will increase from 22.1 million today to 96.7 million during the same period.
The latest version of SpinFone offers enhanced usability and functionality, as well as a new advanced interface to promote extended play. The built-in player retention tools and community features translate into a continuous revenue stream for service and content providers. Licensees of SpinFone can customise their brand messaging alongside live interactive scoreboards, providing marketers with an open channel for ongoing brand and user engagement, as well as direct communication with their players.
The SpinFone system is supported on the latest mobile handsets, including those by Nokia, Sony-Ericsson, Sharp, Sanyo, LG, Motorola, Samsung, Siemens, Sendo, and more.
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