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GAMBLING ACT A BIG BOOST FOR BRIT ADVERTISING

Significant demand for television advertising has been building

New UK government rules for the advertising of gambling services (see previous InfoPowa reports) have been generating increased interest by gambling companies and could be about to give the UK broadcasters a welcome financial boost.

From the first of next (September) month television advertising in particular will be more open although still subject to content and screening time constraints. And there are apparently plenty of firms looking to take advantage of the opportnity to showcase their services.

Advertising news media are reporting interest from major online and offline companies, including Party Gaming, Betfair and Full Tilt Poker, who apparently intend to start almost immediately and more traditional bookie firms like Ladbrokes which have October television schedules in mind.

Television media spokesmen have estimated that the increased interest will translate into a 9 percent growth in advertising revenues for September in comparison with the same period last year, and that momentum will be maintained going forward.

TV companies, gloomily contemplating a trough in advertising income this year, are now confident that 2007 revenue will be up on 2006, reaching approximately GBP 3.35 billion.

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