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Four Leisure and Gaming group brands rolled into one
Leisure and Gaming group subsidiary VIPsports.com launched a new website and a new branding this week and will now be known as VIP.com, together with sister sites VIPsports, VIPcasinos, VIPhorses and VIPpoker
Gamblers have been entertained on the sites since 1997 but this week the four products come together under one brand, accessible from one site, as VIP.com. While the products have always been a part of the same family, the move to a single brand and single website will work to better serve customers and reinforce the brands positioning.
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VIP's marketing manager, Frederik Wadstein says the group is well named: Weve been completely customer focused and committed from the beginning and the newly branded site is a continuation of that focus and commitment. In addition to a new look and feel weve introduced a number of product, site and operational improvements to make sure our customers have access to what they want when they want it."
Outfitted with a new look and wordmark (Your Access to Action) VIP.com promises safe, secure, trustworthy, reliable and fun gaming all day, everyday.
Wadstein says the new site is easily navigable and action-packed, with a full menu of sports and horse betting options combined with casino games in Flash, Java and download, and an upgraded poker room scheduled for early July.
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