Popular British Bookmaker 'BetDirect' undergoes 32Red Touch

BetDirect is an established UK facing Online Sports Book and Telephone Betting Operation which after several years based in Liverpool England, is due to be relocated to the sunnier climate of Gibraltar come the end of June. This is as a result of the award winning gambling group 32Red PLC taking over BetDirect from SportTech in the summer of 2006.

Following the takeover of BetDirect by the 32Red Group, BetDirect has seen many noticeable changes to it's operation. In the final quarter of 2006, Martin Saunders was appointed as Trading Director. Saunders's background includes over 20 years experience with UK Bookmaker Powerhouse Ladbrokes and from 2002 - 2006, Saunders was Managing Director of Ladbrokes International based in Gibraltar.

Since taking up his role as Trading Director with BetDirect, new betting avenues have been introduced and the entire site has undergone an extensive overhaul. Some of the new markets BetDirect specialise in include the ever popular Asian Lines market.

First impressions upon entering the BetDirect Website is the attractive layout and design, making it an ease for the novice online punter to navigate around the site, finding the sporting event they require information on simple and easy. Opening an account, is also a straightforward process and the choices on how to fund your BetDirect Sportsbook account are extensive. Another great facility is the weekly and daily deposit limits which you are given the option to apply to your account upon registering with BetDirect. This ensures that you only bet with what you are able to afford.

In addition to focussing on the core UK Sports Markets, such as UK Horse Racing, Premiership Football and Greyhound Racing, BetDirect also offers you the opportunity to bet on a myriad of events worldwide. These include all types of American Sports, specialist events and of course Asian Lines. Odds are displayed in fractions or decimals and all new accounts benefit from up to a £50 match bonus upon making your first deposit.

BetDirect allows you to place bets 24/7 using either credit or debit cards which include Switch or Solo alongside the popular eWallet payment provider Neteller. As is to be expected by online sportsbooks operating on the orbis platform, the settling of bets is very quick and efficient, meaning your winnings hit your account quickly and promptly. To check out BetDirect and to open an account today click here.